Understand the true value that a real estate agent brings to the transaction
Selling your home is one of the weightiest financial decisions you’ll ever make and one that will have an enormous impact on your life. Why wouldn’t you want a professional at your side to help ensure the most successful outcome?” comments Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa.
The mistake many sellers make is to try and justify the cost of involving a real estate practitioner by trying to create a list of itemised billing tasks completed by their real estate agent. “Ultimately, sellers are not paying for 45 hours a week with 50 marketing emails to be sent and 10 viewings to be held each month. Instead, they are paying to have their home sell as close to full value as possible. If a real estate professional achieves this on the very first day the property is listed, it does not make his/her service any less valuable. Quite oppositely, many sellers might even be happy to pay a higher commission rate if an agent could promise to deliver a sale in such a short timeframe,” he remarks.
